Creator earnings
How much does Oakley make?
About $18,520 to $60,400 for one sponsored post on Instagram, Facebook, and TikTok, or $963,040 to $3,140,800 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @oakley | 3.3M followers | $9,100 – $27,310 |
| Facebook @Oakley | 5.2M followers | $6,850 – $22,830 |
| TikTok @oakley | 1.1M followers | $2,570 – $10,260 |
| All accounts | $18,520 – $60,400 |
Show the math
- Instagram 1,000,000 × √3.3 ÷ 1,000 × $5.00–$15 = $9,100 – $27,310
- Facebook 1,000,000 × √5.2 ÷ 1,000 × $3.00–$10 = $6,850 – $22,830
- TikTok 1,000,000 × √1.1 ÷ 1,000 × $2.50–$10 = $2,570 – $10,260
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.