Creator earnings
How much does NYX Professional Makeup make?
About $21,800 to $68,390 for one sponsored post on Instagram and TikTok, or $1,133,600 to $3,556,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @nyxcosmetics | 14.1M followers | $18,780 – $56,330 |
| TikTok @nyxcosmetics | 1.5M followers | $3,020 – $12,060 |
| All accounts | $21,800 – $68,390 |
Show the math
- Instagram 1,000,000 × √14.1 ÷ 1,000 × $5.00–$15 = $18,780 – $56,330
- TikTok 1,000,000 × √1.5 ÷ 1,000 × $2.50–$10 = $3,020 – $12,060
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.