Creator earnings
How much does Nutella make?
About $6,270 to $18,800 for one sponsored post on Instagram, or $326,040 to $977,600 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @nutella | 1.6M followers | $6,270 – $18,800 |
Show the math
- Instagram 1,000,000 × √1.6 ÷ 1,000 × $5.00–$15 = $6,270 – $18,800
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.