Creator earnings
How much does Nordstrom make?
About $16,880 to $53,460 for one sponsored post on Instagram, Facebook, and TikTok, or $877,920 to $2,779,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @nordstrom | 3.7M followers | $9,610 – $28,830 |
| Facebook @Nordstrom | 4.9M followers | $6,670 – $22,220 |
| TikTok @nordstrom | 241.2K followers | $603 – $2,410 |
| All accounts | $16,880 – $53,460 |
Show the math
- Instagram 1,000,000 × √3.7 ÷ 1,000 × $5.00–$15 = $9,610 – $28,830
- Facebook 1,000,000 × √4.9 ÷ 1,000 × $3.00–$10 = $6,670 – $22,220
- TikTok 241,220 ÷ 1,000 × $2.50–$10 = $603 – $2,410
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.