Creator earnings
How much does Nissan make?
About $14,730 to $45,390 for one sponsored post on Instagram and TikTok, or $765,960 to $2,360,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @nissan | 7.3M followers | $13,540 – $40,620 |
| TikTok @nissan | 477K followers | $1,190 – $4,770 |
| All accounts | $14,730 – $45,390 |
Show the math
- Instagram 1,000,000 × √7.3 ÷ 1,000 × $5.00–$15 = $13,540 – $40,620
- TikTok 477,012 ÷ 1,000 × $2.50–$10 = $1,190 – $4,770
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.