Creator earnings
How much does Nike make?
About $126,860 to $394,530 for one sponsored post on Instagram, Facebook, YouTube, and TikTok, or $6,596,720 to $20,515,560 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @nike | 290.9M followers | $85,270 – $255,820 |
| Facebook @nike | 39.5M followers | $18,850 – $62,840 |
| YouTube @nike | 2.3M subscribers | $15,100 – $45,300 |
| TikTok @nike | 9.3M followers | $7,640 – $30,570 |
| All accounts | $126,860 – $394,530 |
Show the math
- Instagram 1,000,000 × √290.9 ÷ 1,000 × $5.00–$15 = $85,270 – $255,820
- Facebook 1,000,000 × √39.5 ÷ 1,000 × $3.00–$10 = $18,850 – $62,840
- YouTube 1,000,000 × √2.3 ÷ 1,000 × $10–$30 = $15,100 – $45,300
- TikTok 1,000,000 × √9.3 ÷ 1,000 × $2.50–$10 = $7,640 – $30,570
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.