Creator earnings
How much does New Balance make?
About $17,890 to $56,210 for one sponsored post on Instagram and TikTok, or $930,280 to $2,922,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @newbalance | 9.4M followers | $15,330 – $45,990 |
| TikTok @newbalance | 1M followers | $2,560 – $10,220 |
| All accounts | $17,890 – $56,210 |
Show the math
- Instagram 1,000,000 × √9.4 ÷ 1,000 × $5.00–$15 = $15,330 – $45,990
- TikTok 1,000,000 × √1 ÷ 1,000 × $2.50–$10 = $2,560 – $10,220
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.