Creator earnings
How much does Natura make?
About $17,180 to $55,980 for one sponsored post on Instagram and TikTok, or $893,360 to $2,910,960 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @naturabroficial | 6.5M followers | $12,730 – $38,200 |
| TikTok @naturabrasiloficial | 3.2M followers | $4,450 – $17,780 |
| All accounts | $17,180 – $55,980 |
Show the math
- Instagram 1,000,000 × √6.5 ÷ 1,000 × $5.00–$15 = $12,730 – $38,200
- TikTok 1,000,000 × √3.2 ÷ 1,000 × $2.50–$10 = $4,450 – $17,780
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.