Creator earnings
How much does NARS Cosmetics make?
About $22,210 to $69,810 for one sponsored post on Instagram, Facebook, and TikTok, or $1,154,920 to $3,630,120 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @narsissist | 9.7M followers | $15,540 – $46,630 |
| Facebook @narscosmetics | 3.1M followers | $5,250 – $17,490 |
| TikTok @narscosmetics | 568.7K followers | $1,420 – $5,690 |
| All accounts | $22,210 – $69,810 |
Show the math
- Instagram 1,000,000 × √9.7 ÷ 1,000 × $5.00–$15 = $15,540 – $46,630
- Facebook 1,000,000 × √3.1 ÷ 1,000 × $3.00–$10 = $5,250 – $17,490
- TikTok 568,729 ÷ 1,000 × $2.50–$10 = $1,420 – $5,690
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.