Creator earnings
How much does Myprotein make?
About $7,330 to $23,790 for one sponsored post on Instagram and TikTok, or $381,160 to $1,237,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @myprotein | 1.2M followers | $5,520 – $16,550 |
| TikTok @myprotein | 723.6K followers | $1,810 – $7,240 |
| All accounts | $7,330 – $23,790 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,520 – $16,550
- TikTok 723,588 ÷ 1,000 × $2.50–$10 = $1,810 – $7,240
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.