Creator earnings
How much does MUJI無印良品 make?
About $12,130 to $37,630 for one sponsored post on Instagram, Facebook, and TikTok, or $630,810 to $1,956,760 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @muji_global | 3.6M followers | $9,550 – $28,640 |
| Facebook @muji | 662.6K followers | $1,990 – $6,630 |
| TikTok @muji_jp | 236.2K followers | $591 – $2,360 |
| All accounts | $12,130 – $37,630 |
Show the math
- Instagram 1,000,000 × √3.6 ÷ 1,000 × $5.00–$15 = $9,550 – $28,640
- Facebook 662,626 ÷ 1,000 × $3.00–$10 = $1,990 – $6,630
- TikTok 236,216 ÷ 1,000 × $2.50–$10 = $591 – $2,360
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.