Creator earnings
How much does Mountain Dew make?
About $6,660 to $22,270 for one sponsored post on Instagram and TikTok, or $346,320 to $1,158,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @mountaindew | 878.2K followers | $4,390 – $13,170 |
| TikTok @mountaindew | 909.7K followers | $2,270 – $9,100 |
| All accounts | $6,660 – $22,270 |
Show the math
- Instagram 878,182 ÷ 1,000 × $5.00–$15 = $4,390 – $13,170
- TikTok 909,714 ÷ 1,000 × $2.50–$10 = $2,270 – $9,100
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.