Creator earnings
How much does Monster Energy make?
About $38,210 to $125,760 for one sponsored post on Facebook, Instagram, and TikTok, or $1,986,920 to $6,539,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @MonsterEnergy | 26.1M followers | $15,330 – $51,100 |
| Instagram @monsterenergy | 11.4M followers | $16,870 – $50,620 |
| TikTok @monsterenergy | 5.8M followers | $6,010 – $24,040 |
| All accounts | $38,210 – $125,760 |
Show the math
- Facebook 1,000,000 × √26.1 ÷ 1,000 × $3.00–$10 = $15,330 – $51,100
- Instagram 1,000,000 × √11.4 ÷ 1,000 × $5.00–$15 = $16,870 – $50,620
- TikTok 1,000,000 × √5.8 ÷ 1,000 × $2.50–$10 = $6,010 – $24,040
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.