Creator earnings
How much does M&M S make?
About $8,200 to $25,270 for one sponsored post on Instagram, YouTube, and TikTok, or $426,500 to $1,314,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @mmschocolate | 1.2M followers | $5,490 – $16,470 |
| YouTube @mmschocolate | 205K subscribers | $2,050 – $6,150 |
| TikTok @mmschocolate | 265K followers | $662 – $2,650 |
| All accounts | $8,200 – $25,270 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,490 – $16,470
- YouTube 205,000 ÷ 1,000 × $10–$30 = $2,050 – $6,150
- TikTok 264,964 ÷ 1,000 × $2.50–$10 = $662 – $2,650
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.