Creator earnings
How much does Milk Makeup make?
About $12,180 to $39,770 for one sponsored post on Instagram, TikTok, and Facebook, or $633,460 to $2,068,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @milkmakeup | 2.7M followers | $8,250 – $24,760 |
| TikTok @milkmakeup | 1.3M followers | $2,890 – $11,540 |
| Facebook @1799439046949386 | 173.9K followers | $522 – $1,740 |
| Facebook @milkmakeup | 173.4K followers | $520 – $1,730 |
| All accounts | $12,180 – $39,770 |
Show the math
- Instagram 1,000,000 × √2.7 ÷ 1,000 × $5.00–$15 = $8,250 – $24,760
- TikTok 1,000,000 × √1.3 ÷ 1,000 × $2.50–$10 = $2,890 – $11,540
- Facebook 173,918 ÷ 1,000 × $3.00–$10 = $522 – $1,740
- Facebook 173,429 ÷ 1,000 × $3.00–$10 = $520 – $1,730
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.