Creator earnings
How much does Michael Kors make?
About $38,500 to $123,570 for one sponsored post on Instagram, Facebook, and TikTok, or $2,002,000 to $6,425,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @michaelkors | 19M followers | $21,790 – $65,380 |
| Facebook @michaelkors | 18.7M followers | $12,970 – $43,240 |
| TikTok @michaelkors | 2.2M followers | $3,740 – $14,950 |
| All accounts | $38,500 – $123,570 |
Show the math
- Instagram 1,000,000 × √19 ÷ 1,000 × $5.00–$15 = $21,790 – $65,380
- Facebook 1,000,000 × √18.7 ÷ 1,000 × $3.00–$10 = $12,970 – $43,240
- TikTok 1,000,000 × √2.2 ÷ 1,000 × $2.50–$10 = $3,740 – $14,950
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.