Creator earnings
How much does Mercedes-Benz make?
About $36,540 to $114,890 for one sponsored post on Instagram and TikTok, or $1,900,080 to $5,974,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @mercedesbenz | 39.1M followers | $31,260 – $93,780 |
| TikTok @mercedesbenz | 4.5M followers | $5,280 – $21,110 |
| All accounts | $36,540 – $114,890 |
Show the math
- Instagram 1,000,000 × √39.1 ÷ 1,000 × $5.00–$15 = $31,260 – $93,780
- TikTok 1,000,000 × √4.5 ÷ 1,000 × $2.50–$10 = $5,280 – $21,110
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.