Creator earnings
How much does MECCA make?
About $6,460 to $20,150 for one sponsored post on Instagram, TikTok, and YouTube, or $336,020 to $1,047,800 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @meccabeauty | 1.1M followers | $5,150 – $15,450 |
| TikTok @meccabeauty | 306.1K followers | $765 – $3,060 |
| YouTube @MECCABeauty | 54.7K subscribers | $547 – $1,640 |
| All accounts | $6,460 – $20,150 |
Show the math
- Instagram 1,000,000 × √1.1 ÷ 1,000 × $5.00–$15 = $5,150 – $15,450
- TikTok 306,143 ÷ 1,000 × $2.50–$10 = $765 – $3,060
- YouTube 54,700 ÷ 1,000 × $10–$30 = $547 – $1,640
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.