Creator earnings
How much does McDonald s make?
About $46,040 to $154,140 for one sponsored post on Facebook, Instagram, and TikTok, or $2,394,080 to $8,015,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @McDonalds | 82.2M followers | $27,190 – $90,650 |
| Instagram @mcdonalds | 5.7M followers | $11,920 – $35,770 |
| TikTok @mcdonalds | 7.7M followers | $6,930 – $27,720 |
| All accounts | $46,040 – $154,140 |
Show the math
- Facebook 1,000,000 × √82.2 ÷ 1,000 × $3.00–$10 = $27,190 – $90,650
- Instagram 1,000,000 × √5.7 ÷ 1,000 × $5.00–$15 = $11,920 – $35,770
- TikTok 1,000,000 × √7.7 ÷ 1,000 × $2.50–$10 = $6,930 – $27,720
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.