Creator earnings
How much does New York make?
About $38,140 to $123,040 for one sponsored post on Facebook, Instagram, and TikTok, or $1,983,280 to $6,398,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @maybelline | 34.4M followers | $17,590 – $58,630 |
| Instagram @maybelline | 12.7M followers | $17,800 – $53,400 |
| TikTok @maybelline | 1.2M followers | $2,750 – $11,010 |
| All accounts | $38,140 – $123,040 |
Show the math
- Facebook 1,000,000 × √34.4 ÷ 1,000 × $3.00–$10 = $17,590 – $58,630
- Instagram 1,000,000 × √12.7 ÷ 1,000 × $5.00–$15 = $17,800 – $53,400
- TikTok 1,000,000 × √1.2 ÷ 1,000 × $2.50–$10 = $2,750 – $11,010
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.