Creator earnings
How much does Massimo Dutti make?
About $27,030 to $87,370 for one sponsored post on Instagram, Facebook, and TikTok, or $1,405,560 to $4,543,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @massimodutti | 5.9M followers | $12,140 – $36,410 |
| Facebook @media | 4.6M followers | $6,430 – $21,420 |
| Facebook @MassimoDuttiOfficial | 4.6M followers | $6,430 – $21,420 |
| TikTok @massimodutti | 812.3K followers | $2,030 – $8,120 |
| All accounts | $27,030 – $87,370 |
Show the math
- Instagram 1,000,000 × √5.9 ÷ 1,000 × $5.00–$15 = $12,140 – $36,410
- Facebook 1,000,000 × √4.6 ÷ 1,000 × $3.00–$10 = $6,430 – $21,420
- Facebook 1,000,000 × √4.6 ÷ 1,000 × $3.00–$10 = $6,430 – $21,420
- TikTok 812,288 ÷ 1,000 × $2.50–$10 = $2,030 – $8,120
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.