Creator earnings
How much does Macy's make?
About $11,450 to $36,030 for one sponsored post on Instagram, TikTok, and YouTube, or $595,400 to $1,873,560 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @macys | 2.8M followers | $8,310 – $24,940 |
| TikTok @macys | 667.7K followers | $1,670 – $6,680 |
| YouTube @macys | 147K subscribers | $1,470 – $4,410 |
| All accounts | $11,450 – $36,030 |
Show the math
- Instagram 1,000,000 × √2.8 ÷ 1,000 × $5.00–$15 = $8,310 – $24,940
- TikTok 667,737 ÷ 1,000 × $2.50–$10 = $1,670 – $6,680
- YouTube 147,000 ÷ 1,000 × $10–$30 = $1,470 – $4,410
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.