Creator earnings
How much does M·A·C Cosmetics make?
About $41,130 to $130,820 for one sponsored post on Instagram, Facebook, and TikTok, or $2,138,760 to $6,802,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @maccosmetics | 24.4M followers | $24,680 – $74,050 |
| Facebook @MACcosmetics | 20.5M followers | $13,580 – $45,280 |
| TikTok @maccosmetics | 1.3M followers | $2,870 – $11,490 |
| All accounts | $41,130 – $130,820 |
Show the math
- Instagram 1,000,000 × √24.4 ÷ 1,000 × $5.00–$15 = $24,680 – $74,050
- Facebook 1,000,000 × √20.5 ÷ 1,000 × $3.00–$10 = $13,580 – $45,280
- TikTok 1,000,000 × √1.3 ÷ 1,000 × $2.50–$10 = $2,870 – $11,490
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.