Creator earnings
How much does Lululemon make?
About $15,250 to $48,840 for one sponsored post on Instagram and TikTok, or $793,000 to $2,539,680 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @lululemon | 5.9M followers | $12,160 – $36,480 |
| TikTok @lululemon | 1.5M followers | $3,090 – $12,360 |
| All accounts | $15,250 – $48,840 |
Show the math
- Instagram 1,000,000 × √5.9 ÷ 1,000 × $5.00–$15 = $12,160 – $36,480
- TikTok 1,000,000 × √1.5 ÷ 1,000 × $2.50–$10 = $3,090 – $12,360
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.