Creator earnings
How much does L'Oréal Paris Official make?
About $57,060 to $186,630 for one sponsored post on Facebook, Instagram, and TikTok, or $2,967,120 to $9,704,760 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @lorealparisglobal | 36.1M followers | $18,030 – $60,100 |
| Facebook @lorealparis | 36M followers | $18,000 – $60,000 |
| Instagram @lorealparis | 12.4M followers | $17,600 – $52,800 |
| TikTok @lorealparis | 1.9M followers | $3,430 – $13,730 |
| All accounts | $57,060 – $186,630 |
Show the math
- Facebook 1,000,000 × √36.1 ÷ 1,000 × $3.00–$10 = $18,030 – $60,100
- Facebook 1,000,000 × √36 ÷ 1,000 × $3.00–$10 = $18,000 – $60,000
- Instagram 1,000,000 × √12.4 ÷ 1,000 × $5.00–$15 = $17,600 – $52,800
- TikTok 1,000,000 × √1.9 ÷ 1,000 × $2.50–$10 = $3,430 – $13,730
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.