Creator earnings
How much does L'Occitane en Provence make?
About $18,870 to $60,230 for one sponsored post on Instagram, Facebook, and TikTok, or $981,030 to $3,131,800 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @loccitane | 4.2M followers | $10,190 – $30,570 |
| Facebook @loccitane.global | 6.4M followers | $7,600 – $25,350 |
| TikTok @loccitane | 356.7K followers | $892 – $3,570 |
| TikTok @loccitaneme | 73.7K followers | $184 – $737 |
| All accounts | $18,870 – $60,230 |
Show the math
- Instagram 1,000,000 × √4.2 ÷ 1,000 × $5.00–$15 = $10,190 – $30,570
- Facebook 1,000,000 × √6.4 ÷ 1,000 × $3.00–$10 = $7,600 – $25,350
- TikTok 356,668 ÷ 1,000 × $2.50–$10 = $892 – $3,570
- TikTok 73,672 ÷ 1,000 × $2.50–$10 = $184 – $737
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.