Creator earnings
How much does Liquid Death make?
About $19,870 to $66,370 for one sponsored post on Instagram and TikTok, or $1,033,240 to $3,451,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @liquiddeath | 6.9M followers | $13,110 – $39,320 |
| TikTok @liquiddeath | 7.3M followers | $6,760 – $27,050 |
| All accounts | $19,870 – $66,370 |
Show the math
- Instagram 1,000,000 × √6.9 ÷ 1,000 × $5.00–$15 = $13,110 – $39,320
- TikTok 1,000,000 × √7.3 ÷ 1,000 × $2.50–$10 = $6,760 – $27,050
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.