Creator earnings
How much does LEGO make?
About $35,830 to $116,570 for one sponsored post on Instagram, Facebook, and TikTok, or $1,863,160 to $6,061,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @lego | 14.1M followers | $18,780 – $56,340 |
| Facebook @LEGO | 16M followers | $11,990 – $39,980 |
| TikTok @lego | 4.1M followers | $5,060 – $20,250 |
| All accounts | $35,830 – $116,570 |
Show the math
- Instagram 1,000,000 × √14.1 ÷ 1,000 × $5.00–$15 = $18,780 – $56,340
- Facebook 1,000,000 × √16 ÷ 1,000 × $3.00–$10 = $11,990 – $39,980
- TikTok 1,000,000 × √4.1 ÷ 1,000 × $2.50–$10 = $5,060 – $20,250
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.