Creator earnings
How much does Le Creuset make?
About $9,300 to $29,740 for one sponsored post on Instagram, Facebook, and TikTok, or $483,600 to $1,546,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @lecreuset | 1.5M followers | $6,210 – $18,630 |
| Facebook @lecreuset | 620.7K followers | $1,860 – $6,210 |
| TikTok @lecreuset | 490.3K followers | $1,230 – $4,900 |
| All accounts | $9,300 – $29,740 |
Show the math
- Instagram 1,000,000 × √1.5 ÷ 1,000 × $5.00–$15 = $6,210 – $18,630
- Facebook 620,659 ÷ 1,000 × $3.00–$10 = $1,860 – $6,210
- TikTok 490,318 ÷ 1,000 × $2.50–$10 = $1,230 – $4,900
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.