Creator earnings
How much does Lay's make?
About $15,830 to $52,540 for one sponsored post on Facebook, Instagram, and TikTok, or $823,160 to $2,732,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @lays | 6.3M followers | $7,500 – $25,010 |
| Instagram @lays | 1.3M followers | $5,800 – $17,400 |
| TikTok @lays | 1M followers | $2,530 – $10,130 |
| All accounts | $15,830 – $52,540 |
Show the math
- Facebook 1,000,000 × √6.3 ÷ 1,000 × $3.00–$10 = $7,500 – $25,010
- Instagram 1,000,000 × √1.3 ÷ 1,000 × $5.00–$15 = $5,800 – $17,400
- TikTok 1,000,000 × √1 ÷ 1,000 × $2.50–$10 = $2,530 – $10,130
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.