Creator earnings
How much does LANEIGE U.S. make?
About $16,760 to $50,300 for one sponsored post on YouTube and Instagram, or $871,520 to $2,615,600 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| YouTube @LaneigeUS | 1.1M subscribers | $10,340 – $31,030 |
| Instagram @laneige_us | 1.7M followers | $6,420 – $19,270 |
| All accounts | $16,760 – $50,300 |
Show the math
- YouTube 1,000,000 × √1.1 ÷ 1,000 × $10–$30 = $10,340 – $31,030
- Instagram 1,000,000 × √1.7 ÷ 1,000 × $5.00–$15 = $6,420 – $19,270
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.