Creator earnings
How much does Lancôme Official make?
About $15,210 to $47,010 for one sponsored post on Instagram, TikTok, and YouTube, or $790,710 to $2,444,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @lancomeofficial | 7.1M followers | $13,300 – $39,900 |
| TikTok @lancome.official | 558.7K followers | $1,400 – $5,590 |
| YouTube @LancomeInternational | 50.6K subscribers | $506 – $1,520 |
| All accounts | $15,210 – $47,010 |
Show the math
- Instagram 1,000,000 × √7.1 ÷ 1,000 × $5.00–$15 = $13,300 – $39,900
- TikTok 558,733 ÷ 1,000 × $2.50–$10 = $1,400 – $5,590
- YouTube 50,600 ÷ 1,000 × $10–$30 = $506 – $1,520
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.