Creator earnings
How much does Kylie make?
About $146,360 to $463,980 for one sponsored post on Instagram, TikTok, Facebook, and X, or $7,610,720 to $24,126,960 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @kyliejenner | 381.2M followers | $97,630 – $292,880 |
| TikTok @kyliejenner | 60M followers | $19,370 – $77,460 |
| Facebook @KylieJenner | 31.1M followers | $16,740 – $55,790 |
| X @KylieJenner | 39.8M followers | $12,620 – $37,850 |
| All accounts | $146,360 – $463,980 |
Show the math
- Instagram 1,000,000 × √381.2 ÷ 1,000 × $5.00–$15 = $97,630 – $292,880
- TikTok 1,000,000 × √60 ÷ 1,000 × $2.50–$10 = $19,370 – $77,460
- Facebook 1,000,000 × √31.1 ÷ 1,000 × $3.00–$10 = $16,740 – $55,790
- X 1,000,000 × √39.8 ÷ 1,000 × $2.00–$6.00 = $12,620 – $37,850
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.