Creator earnings
How much does Krispy Kreme Doughnuts make?
About $16,260 to $52,190 for one sponsored post on Facebook, Instagram, and TikTok, or $845,520 to $2,713,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @KrispyKreme | 7.9M followers | $8,450 – $28,180 |
| Instagram @krispykreme | 2.1M followers | $7,230 – $21,690 |
| TikTok @krispykreme | 232.2K followers | $580 – $2,320 |
| All accounts | $16,260 – $52,190 |
Show the math
- Facebook 1,000,000 × √7.9 ÷ 1,000 × $3.00–$10 = $8,450 – $28,180
- Instagram 1,000,000 × √2.1 ÷ 1,000 × $5.00–$15 = $7,230 – $21,690
- TikTok 232,181 ÷ 1,000 × $2.50–$10 = $580 – $2,320
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.