Creator earnings
How much does KitchenAid make?
About $6,410 to $20,610 for one sponsored post on Facebook, Instagram, and TikTok, or $333,320 to $1,071,720 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @KitchenAid | 1M followers | $3,030 – $10,100 |
| Instagram @kitchenaidusa | 602.3K followers | $3,010 – $9,030 |
| TikTok @kitchenaidusa | 148.2K followers | $370 – $1,480 |
| All accounts | $6,410 – $20,610 |
Show the math
- Facebook 1,000,000 × √1 ÷ 1,000 × $3.00–$10 = $3,030 – $10,100
- Instagram 602,285 ÷ 1,000 × $5.00–$15 = $3,010 – $9,030
- TikTok 148,178 ÷ 1,000 × $2.50–$10 = $370 – $1,480
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.