Creator earnings
How much does King Arthur Baking Company make?
About $5,460 to $16,750 for one sponsored post on Instagram and TikTok, or $283,820 to $871,000 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @kingarthurbaking | 1M followers | $5,070 – $15,200 |
| TikTok @kingarthurbakingcompany | 155.3K followers | $388 – $1,550 |
| All accounts | $5,460 – $16,750 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,070 – $15,200
- TikTok 155,275 ÷ 1,000 × $2.50–$10 = $388 – $1,550
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.