Creator earnings
How much does Kiehl's Since 1851 make?
About $5,580 to $17,460 for one sponsored post on Instagram and TikTok, or $290,260 to $907,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @kiehls | 976.9K followers | $4,880 – $14,650 |
| TikTok @kiehls | 280.8K followers | $702 – $2,810 |
| All accounts | $5,580 – $17,460 |
Show the math
- Instagram 976,921 ÷ 1,000 × $5.00–$15 = $4,880 – $14,650
- TikTok 280,787 ÷ 1,000 × $2.50–$10 = $702 – $2,810
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.