Creator earnings
How much does Jordan make?
About $32,180 to $99,390 for one sponsored post on Instagram, X, and TikTok, or $1,673,360 to $5,168,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @jumpman23 | 25.7M followers | $25,330 – $75,980 |
| X @Jumpman23 | 4M followers | $4,000 – $12,000 |
| TikTok @jumpman23 | 1.3M followers | $2,850 – $11,410 |
| All accounts | $32,180 – $99,390 |
Show the math
- Instagram 1,000,000 × √25.7 ÷ 1,000 × $5.00–$15 = $25,330 – $75,980
- X 1,000,000 × √4 ÷ 1,000 × $2.00–$6.00 = $4,000 – $12,000
- TikTok 1,000,000 × √1.3 ÷ 1,000 × $2.50–$10 = $2,850 – $11,410
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.