Creator earnings
How much does Instant Pot make?
About $4,430 to $13,720 for one sponsored post on Instagram, YouTube, and TikTok, or $230,460 to $713,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @instantpotofficial | 548.3K followers | $2,740 – $8,220 |
| YouTube @InstantPotOfficial | 127K subscribers | $1,270 – $3,810 |
| TikTok @instantpotofficial | 168.7K followers | $422 – $1,690 |
| All accounts | $4,430 – $13,720 |
Show the math
- Instagram 548,255 ÷ 1,000 × $5.00–$15 = $2,740 – $8,220
- YouTube 127,000 ÷ 1,000 × $10–$30 = $1,270 – $3,810
- TikTok 168,662 ÷ 1,000 × $2.50–$10 = $422 – $1,690
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.