Creator earnings
How much does illy make?
About $1,530 to $4,610 for one sponsored post on Instagram, YouTube, and TikTok, or $79,480 to $239,720 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @illy_coffee | 255.6K followers | $1,280 – $3,830 |
| YouTube @illy | 21.4K subscribers | $214 – $642 |
| TikTok @illy_global | 13.8K followers | $35 – $138 |
| All accounts | $1,530 – $4,610 |
Show the math
- Instagram 255,590 ÷ 1,000 × $5.00–$15 = $1,280 – $3,830
- YouTube 21,400 ÷ 1,000 × $10–$30 = $214 – $642
- TikTok 13,803 ÷ 1,000 × $2.50–$10 = $35 – $138
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.