Creator earnings
How much does ILIA make?
About $9,050 to $30,570 for one sponsored post on Instagram and TikTok, or $470,600 to $1,589,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @iliabeauty | 1.3M followers | $5,600 – $16,790 |
| TikTok @iliabeauty | 1.9M followers | $3,450 – $13,780 |
| All accounts | $9,050 – $30,570 |
Show the math
- Instagram 1,000,000 × √1.3 ÷ 1,000 × $5.00–$15 = $5,600 – $16,790
- TikTok 1,000,000 × √1.9 ÷ 1,000 × $2.50–$10 = $3,450 – $13,780
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.