Creator earnings
How much does IKEA make?
About $24,430 to $79,140 for one sponsored post on Facebook and Instagram, or $1,270,360 to $4,115,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @IKEA | 34.3M followers | $17,570 – $58,560 |
| Instagram @ikea | 1.9M followers | $6,860 – $20,580 |
| All accounts | $24,430 – $79,140 |
Show the math
- Facebook 1,000,000 × √34.3 ÷ 1,000 × $3.00–$10 = $17,570 – $58,560
- Instagram 1,000,000 × √1.9 ÷ 1,000 × $5.00–$15 = $6,860 – $20,580
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.