Creator earnings
How much does Humanrace make?
About $1,300 to $3,900 for one sponsored post on Instagram, Facebook, and YouTube, or $67,400 to $202,560 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @humanrace | 253.8K followers | $1,270 – $3,810 |
| Facebook @humanracebypharrell | 6.9K followers | $21 – $69 |
| YouTube @Humanrace | 556 subscribers | $5.56 – $17 |
| All accounts | $1,300 – $3,900 |
Show the math
- Instagram 253,814 ÷ 1,000 × $5.00–$15 = $1,270 – $3,810
- Facebook 6,877 ÷ 1,000 × $3.00–$10 = $21 – $69
- YouTube 556 ÷ 1,000 × $10–$30 = $5.56 – $17
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.