Creator earnings
How much does Hu Chocolate make?
About $5,190 to $18,990 for one sponsored post on TikTok, Instagram, and Facebook, or $269,830 to $987,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @hukitchen | 1.8M followers | $3,350 – $13,420 |
| Instagram @hukitchen | 338.1K followers | $1,690 – $5,070 |
| Facebook @HuKitchen | 49.7K followers | $149 – $497 |
| All accounts | $5,190 – $18,990 |
Show the math
- TikTok 1,000,000 × √1.8 ÷ 1,000 × $2.50–$10 = $3,350 – $13,420
- Instagram 338,051 ÷ 1,000 × $5.00–$15 = $1,690 – $5,070
- Facebook 49,665 ÷ 1,000 × $3.00–$10 = $149 – $497
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.