Creator earnings
How much does Huel make?
About $2,940 to $9,160 for one sponsored post on Instagram and TikTok, or $152,880 to $476,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @huel | 517K followers | $2,590 – $7,760 |
| TikTok @huel | 139.8K followers | $350 – $1,400 |
| All accounts | $2,940 – $9,160 |
Show the math
- Instagram 517,005 ÷ 1,000 × $5.00–$15 = $2,590 – $7,760
- TikTok 139,818 ÷ 1,000 × $2.50–$10 = $350 – $1,400
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.