Creator earnings
How much does Honest make?
About $5,280 to $16,030 for one sponsored post on Instagram and TikTok, or $274,400 to $833,400 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @honest | 1M followers | $5,080 – $15,240 |
| TikTok @honest | 78.7K followers | $197 – $787 |
| All accounts | $5,280 – $16,030 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,080 – $15,240
- TikTok 78,693 ÷ 1,000 × $2.50–$10 = $197 – $787
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.