Creator earnings
How much does HERSHEY'S Chocolate make?
About $3,350 to $10,480 for one sponsored post on Instagram and TikTok, or $174,040 to $544,960 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @hersheys | 579.4K followers | $2,900 – $8,690 |
| TikTok @hersheys | 179K followers | $447 – $1,790 |
| All accounts | $3,350 – $10,480 |
Show the math
- Instagram 579,394 ÷ 1,000 × $5.00–$15 = $2,900 – $8,690
- TikTok 178,978 ÷ 1,000 × $2.50–$10 = $447 – $1,790
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.