Creator earnings
How much does Herschel Supply make?
About $8,440 to $26,660 for one sponsored post on Instagram, Facebook, and TikTok, or $438,780 to $1,386,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @herschelsupply | 1M followers | $5,030 – $15,100 |
| Facebook @HerschelSupply | 1.1M followers | $3,090 – $10,290 |
| TikTok @herschelsupply | 127.4K followers | $318 – $1,270 |
| All accounts | $8,440 – $26,660 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,030 – $15,100
- Facebook 1,000,000 × √1.1 ÷ 1,000 × $3.00–$10 = $3,090 – $10,290
- TikTok 127,354 ÷ 1,000 × $2.50–$10 = $318 – $1,270
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.