Creator earnings
How much does Hermès make?
About $25,590 to $78,710 for one sponsored post on Instagram and Facebook, or $1,330,680 to $4,092,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @hermes | 15.7M followers | $19,790 – $59,380 |
| Facebook @hermes | 3.7M followers | $5,800 – $19,330 |
| All accounts | $25,590 – $78,710 |
Show the math
- Instagram 1,000,000 × √15.7 ÷ 1,000 × $5.00–$15 = $19,790 – $59,380
- Facebook 1,000,000 × √3.7 ÷ 1,000 × $3.00–$10 = $5,800 – $19,330
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.