Creator earnings
How much does Gymshark make?
About $25,720 to $85,120 for one sponsored post on Instagram, TikTok, and Facebook, or $1,337,440 to $4,426,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @gymshark | 8.7M followers | $14,770 – $44,310 |
| TikTok @gymshark | 6.7M followers | $6,470 – $25,870 |
| Facebook @GymShark | 2.2M followers | $4,480 – $14,940 |
| All accounts | $25,720 – $85,120 |
Show the math
- Instagram 1,000,000 × √8.7 ÷ 1,000 × $5.00–$15 = $14,770 – $44,310
- TikTok 1,000,000 × √6.7 ÷ 1,000 × $2.50–$10 = $6,470 – $25,870
- Facebook 1,000,000 × √2.2 ÷ 1,000 × $3.00–$10 = $4,480 – $14,940
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.